A STUDY ON DIFFICULTIES AND SCENARIOS OF ONLINE MARKETING AT COIMBATORE DISTRICT
Marketers have to be careful in the determination of the customers’ expectations and perception on variousaspects related to the products and services in online marketing. They should be a aware of the factors leading totheir attitude towards online marketing. At the same time, the marketers should know their strengths and weakness in online marketing. The online marketing is subjected to some issues like credit card security, privacy, and On-time delivery and easy of navigation. The customer’s satisfaction develops through new recognition, information search, information evaluation, purchase decision and post purchase evaluation. The customers need have two dimensions namely utilitarian and hedonic. The needs of the customers have to be properly assessed and fulfilled by the marketers in online marketing. Then the service quality of the markers is as important as ever in this realm. Indeed, the technological changes in the world lead to an ever changing environment in the online marketing.